HIPAA-Compliant Analytics & Conversion Tracking for Healthcare Marketing Agencies
You set up the pixels, the GA4 properties, the conversion APIs — so when a client gets the demand letter, you’re in the email thread. minusPHI lets you keep every campaign running and turn compliance into a line item you sell.
The exposure
The pixel you installed is now your problem too.
When the letter arrives, “the agency set it up” is paragraph one.
Healthcare clients rarely know what their pixels send — you do. Every patient email that reaches Meta through a form event you wired is risk parked on your retainer, and ripping out tracking isn’t an option when you’re paid on performance.
The fix isn’t less measurement. It’s the same events, de-identified in transit, with plain-language receipts you can forward straight to the client’s lawyer.
Sell the campaign. Keep the compliance.
The fix
De-identified before it ever leaves your website.
The lead still lands in the client’s report. The patient never lands in Meta’s.
What keeps working
Everything you advertise with today — untouched.
Every client’s Meta and Google campaigns keep learning on server-side conversions with click IDs attached. Performance reporting — and your performance fees — don’t move.
GA4 properties, dashboards and client reports keep filling with the same numbers, de-identified before the platforms see them. No rebuilds.
One script tag per client site — pasted directly or shipped through the tag manager you already run. The free exposure scan doubles as a prospecting tool.
Beyond compliance
Every healthcare client will eventually ask about this.
Same dashboards. None of the exposure.
Be the agency that brought the fix — not the one that installed the problem.
Pixel lawsuits have made healthcare clients nervous, and the first question after “are we exposed?” is “who set this up?”. The agency that shows up with the audit and the answer keeps the account — and wins the compliance-shaped RFPs everyone else is dodging.
Run the free exposure scan on any prospect’s site and walk into the pitch with their leak report in hand. It’s the easiest door-opener in healthcare marketing right now.
- A plain-language log of what was sent, hidden, or blocked
- Sensitive pages suppressed automatically — nothing sent at all
- Visitor "do not sell" signals honored, with receipts
Questions
The honest answers.
How does pricing work across a client roster?
Per website: $99/month per site after a 14-day free trial. Most agencies pass it through as a compliance line item on the retainer — some mark it up as part of a managed-compliance offering. Each site gets its own scan, receipts and reports.
Will the dashboards we built for clients change?
No. GA4 keeps collecting, your Looker and reporting templates keep filling, attribution keeps attributing. The only change is invisible: identity is stripped before the data leaves the client’s site.
Do we need each client’s developer?
No — it’s one script tag, and if you already run the client’s tag manager you can ship it yourself in minutes. Conversions like calls, forms and bookings are detected automatically.
What happens to the retargeting audiences we run?
Visitor-based audiences go away — they require exactly the browsing data this removes, and in healthcare they’re the thing lawsuits are made of. Conversion-based optimization, lookalikes off first-party lists you’re allowed to use, and all attribution stay.
Run the scan on a client’s site — it sells itself.
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