HIPAA-Compliant Analytics & Conversion Tracking for Dermatology Practices
Reading /psoriasis-treatment three times isn’t idle curiosity — it’s close to a diagnosis. minusPHI keeps the ads and analytics your practice grows on, minus the patient attached to them.
The exposure
Browsing a condition page is practically a diagnosis.
Medical and cosmetic — both sides of your practice leak.
On the medical side, visits to your acne, eczema and skin-cancer pages map health concerns no patient wants profiled. On the cosmetic side, Botox and laser browsing carries the same discretion problem med spas have. Either way, the pixel reports the page and the person together.
Dermatologists are covered entities, and identity-plus-condition-page is precisely the combination regulators and plaintiffs’ firms have gone after. Remove the identity and the combination stops existing.
Skin is visible. Browsing shouldn’t be.
The fix
De-identified before it ever leaves your website.
The appointment still counts toward your campaign. The patient behind it stays anonymous.
What keeps working
Everything you advertise with today — untouched.
Condition and cosmetic keywords keep attributing: conversions arrive server-side with the click ID attached, and GA4 keeps reporting — de-identified before Google sees it.
Cosmetic-side promos — laser packages, injectables, skincare lines — keep optimizing on server-side conversions without Meta learning who browsed what.
Phone taps, appointment forms and scheduling clicks (Zocdoc included) are detected automatically. One script tag on the site you already have.
Beyond compliance
Patients point at their skin in your office — not online.
Careful with skin. Careful with data.
The exam room has a closed door for a reason.
Skin conditions are among the most self-conscious reasons anyone sees a doctor. A patient who researched acne scarring or hair loss doesn’t want that interest following them around the internet as ad targeting — least of all on shared screens.
minusPHI makes “we don’t share your browsing with advertisers” a statement your practice can make — and prove with a plain-language log.
- A plain-language log of what was sent, hidden, or blocked
- Sensitive pages suppressed automatically — nothing sent at all
- Visitor "do not sell" signals honored, with receipts
Questions
The honest answers.
We do both medical and cosmetic — does it cover both?
Yes, the same way: every event leaving your website is de-identified, whichever side of the practice it came from, and condition pages are suppressed entirely. One script tag covers the whole site.
Will our ads still optimize?
Yes — for what matters. Campaigns optimize on conversion events, delivered server-side with the ad-click ID attached, so attribution keeps working. What you give up is visitor retargeting, because that inherently requires handing platforms the browsing data this product exists to protect.
What happens on our most sensitive pages?
Pages about conditions, patient portals, intake forms and confirmation pages are suppressed before forwarding — nothing is sent at all. You still see marketing traffic in your analytics; nobody sees who was worried about what.
What does setup look like?
About five minutes: paste one script tag into WordPress, Squarespace, Wix, Webflow or a custom site. Conversions are detected automatically, and your first exposure report arrives the same day. No developer required.
See what your website sends — before your patients do.
Start free — no credit cardFull protection is free for 14 days, then $99/month per website · Cancel anytime