HIPAA-Compliant Analytics & Conversion Tracking for Optometry & LASIK Practices
LASIK clicks are brutal to win and expensive to waste — and your medical pages say more about a visitor than they’d ever volunteer. minusPHI keeps the funnel measured and cuts the identity out of it.
The exposure
Eye pages are age, health and income signals.
From /lasik-cost to /macular-degeneration, browsing profiles the patient.
A LASIK researcher comparing financing, a parent reading about a child’s first exam, a senior on your cataract and glaucoma pages — each tells the pixel their age bracket, their health worry and their spending intent, with identity attached.
Optometry practices are typically HIPAA-covered, and the eye-health side of your website is health data under every modern state privacy law. The retail side can behave like retail — the medical side can’t.
Sharp on vision. Sharp on privacy.
The fix
De-identified before it ever leaves your website.
The consult still counts toward your campaign. The person behind it stays anonymous.
What keeps working
Everything you advertise with today — untouched.
LASIK keywords are some of the most expensive in local medicine — attribution keeps working. Consults arrive server-side with the click ID attached and nothing about the person.
Frame promos and trunk-show campaigns keep optimizing on server-side conversions. The retail marketing you love loses nothing.
Phone taps, exam bookings and consult forms are detected automatically and counted as conversions. One script tag on the site you already have.
Beyond compliance
Frames are shopping. Eye disease isn’t.
The retail side keeps selling. The clinic side stays quiet.
Half your website is a store. The other half is a clinic.
Browsing sunglasses is shopping data; browsing glaucoma treatment is a health disclosure. The pixel never knew the difference — it reported both, tied to the person, to platforms built for the first kind.
minusPHI treats your whole site to the clinical standard: identity stripped everywhere, condition pages suppressed entirely, and a plain-language log to prove it.
- A plain-language log of what was sent, hidden, or blocked
- Sensitive pages suppressed automatically — nothing sent at all
- Visitor "do not sell" signals honored, with receipts
Questions
The honest answers.
Does the optical-shop side of the site still track normally?
Everything keeps being measured — frames pages, promos, bookings — just de-identified. You keep every number you use today; the platforms stop getting the person attached to it.
Will our LASIK campaigns still optimize?
Yes — for what matters. Consult campaigns optimize on conversion events, delivered server-side with the click ID attached, so bidding and attribution keep working. What you give up is visitor retargeting, which requires exactly the browsing data this product removes.
Is an optometry practice really covered by HIPAA?
Most are — vision plans and medical billing make optometrists covered entities. But state consumer-health-privacy laws apply to eye-health browsing either way, so the safest posture is the same: strip the identity at the source.
What does setup look like?
About five minutes: paste one script tag into WordPress, Squarespace, Wix, Webflow or a custom site. Conversions are detected automatically, and your first exposure report arrives the same day. No developer required.
Keep the funnel sharp. Keep the patient invisible.
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