HIPAA-Compliant Analytics & Conversion Tracking for Urgent Care Centers
Urgent care marketing is a volume game — local campaigns, symptom pages, tap-to-call. Every one of those taps used to carry the visitor’s identity with the symptom attached. Keep the volume; drop the identity.
The exposure
Symptom pages read like a chart.
Nobody reads /uti-treatment out of curiosity.
A visitor on your strep, stitches or UTI page at 9pm is a patient — and the pixel reports the page, the time and the identity to ad platforms before they’ve even called. Multiply that by every location, every flu season, every year.
Urgent care sits squarely inside HIPAA, and high-volume websites make high-volume evidence. The fix isn’t tracking less — it’s making what you track anonymous at the source.
Walk-in trust starts online.
The fix
De-identified before it ever leaves your website.
The call still counts toward your campaign. The caller stays anonymous.
What keeps working
Everything you advertise with today — untouched.
“Near me” ads live on calls and direction taps — both keep attributing. Conversions arrive server-side with the click ID attached and nothing about the patient.
GA4 keeps showing which locations, pages and campaigns drive visits — de-identified before Google sees any of it. Your dashboards don’t change.
Phone taps, contact forms and online check-in clicks are detected automatically and counted as conversions. One script tag per site — minutes each.
Beyond compliance
You’re the neighborhood’s clinic.
In the lobby, discretion is policy. Online too.
In a small enough town, browsing history is gossip.
Your patients are your neighbors — the teacher with strep, the coach’s kid with stitches. Symptom-page browsing tied to identity is exactly the data nobody in town wants floating through ad platforms.
minusPHI keeps the front-desk standard online: what brought someone in is nobody else’s business.
- A plain-language log of what was sent, hidden, or blocked
- Sensitive pages suppressed automatically — nothing sent at all
- Visitor "do not sell" signals honored, with receipts
Questions
The honest answers.
We have several locations — how does pricing work?
Per website: each site gets its own script tag, daily exposure scan and report for $99/month after the 14-day trial. Groups protect each location’s site and see everything from one dashboard.
Do online check-in widgets keep working?
Yes — nothing on your website changes. Check-in clicks are counted as conversions automatically, and whatever widget you use keeps working exactly as it does today.
Will our local ads still optimize?
Yes — for what matters. Call and visit campaigns optimize on conversion events, delivered server-side with the click ID attached, so attribution keeps working. What you give up is visitor retargeting, because that inherently requires handing platforms the browsing data this product exists to protect.
What does setup look like?
About five minutes per location: paste one script tag into WordPress, Squarespace, Wix, Webflow or a custom site. Conversions are detected automatically, and your first exposure report arrives the same day.
Keep the walk-ins coming — without walking the data out.
Start free — no credit cardFull protection is free for 14 days, then $99/month per website · Cancel anytime